Your biggest fans

Sports fans spread awareness about their teams by wearing jerseys and hats, bragging to their friends, and following the teams on TV, the internet and social media. These fans act as voluntary ambassadors of the brand. In these days of digital transparency, the contemporary notion of branding works in much the same way. TNS helps you make your employees your biggest fans. Recent reseach by TNS and LinkedIn shows that companies that focus on creating and utilizing brand ambassadors are more successful at recruiting and retaining top talent.

Connecting engagement and employer brand

TNS has identified numerous connections between employee engagement and your employer brand, establishing that higher performing companies also have a greater prevalence of brand ambassadors. TNS can help with your organization’s brand awareness by:

• Measuring and improving employee engagement
• Measuring the key drivers necessary to create brand ambassadors
• Develop and implement action plans to create and utilize brand ambassadors

Taking it to the next level

From creating your customer brand to implementing your mobile brand, the TNS/WPP family can solve all of your brand challenges. WPP is the world’s largest communications services group that employs 162,000 people around the world. As a client of TNS, you have access to hundreds of WPP companies that provide a comprehensive and integrated range of communications and marketing services. Specifically our WPP companies can help link your organization’s measurements of employee engagement and brand awareness, and then create a stronger presence to help your company grow.